Since 2019, we have been researching digital trends and the impact of the Internet on the everyday life of the inhabitants of four Regions (Kujawy, Pomorze and Mazowsze, Warmia and Mazury, Łódzki and Świętokrzyski Region), where we are building and developing our fiber optic network. Thanks to conducting surveys on a regular basis, the #NEXERARegions Report is one of the most comprehensive sources of knowledge on Polish Internet users from areas where broadband access to the Internet has so far been lacking or limited.
The #NEXERARegions Report is the jubilee fifth edition of our proprietary research carried out by the GfK agency. This year, the surveys have been conducted among five groups: residents, teachers, entrepreneurs, officials from the NEXERA Regions and on a comparative nationwide sample of citizens.
The latest edition and all other editions of the report can be found HERE.
In this year's edition again, many interesting conclusions have been drawn, e.g. the results indicate that already 6 out of 10 users living within the network range use optical fiber. The availability and popularity of high-speed internet translated into the amount of time spent on digital activities: the residents of NEXERA Regions spends online nearly 40 minutes more than a statistical Pole, and the Internet itself is the primary source of entertainment for them. Since 2019, we can observe a continuous increasing trend for watching movies and dating online. More than half of the residents know someone who has found their life partner in a virtual community. As for business activities, local entrepreneurs widely benefit from access to the global network for developing their business. Teleshopping and e-government are also becoming more and more popular among users.
Based on the analysis of historical data, the quality, accessibility and speed of the Internet has improved in recent years and the extent of its use has expanded. In the #NEXERARegions 2023 Report, we forecast that changes in the use of technology will move more areas of life to the online world over the next 5 years. The predicted trends pointed out by the respondents mention the electronic circulation of documents, the development of educational applications and the more frequent use of sales platforms. Attention was also drawn to smart village solutions and the fact that access to broadband infrastructure would contribute to adopting pro-ecological social attitudes.
We invite you to read, analyse data and compare trends changing over time!